The CEO likes to say his company is the Quirky or Kickstarter of clothes, and it’s a pretty apt description. And without all the negative connotations that are usually tacked onto trendy, poorly-made garments, he adds. If a piece sells enough during crowdfunding (usually 50 to 100 pieces in the first 30 days) and they’ll go into wider production.īetabrand isn’t fast fashion. That prototype then goes into the crowdfunding. Any idea that garners enough votes during the Think Tank round will then become a prototype that’s refined by Wheeler and his colleagues then crafted by the in-house Betabrand sewing team. Betabrand does this by crowdsourcing ideas and concepts into their Think Tank. The company’s whole business is based on knowing what consumers want before manufactures sew a single stitch. He’s confident because this is what Betabrand does. Neither are the other items in the line, for that matter, but Lindland figures they’ll probably sell well anyway. In the photo the model is wearing a tailored suit designed by Wheeler in less than three weeks. “It’s taking light and shoving it right back into the camera, which is what blows up the exposure,” Wheeler explains. Glass nanospheres are bonded to the fabric and act as little reflective lenses, which gives the clothes their shine. Dreamt up by DJ Chris Holmes, the hoodie, hat, scarf and suit are made from the same reflective material you find on the side of tennis shoes and safety gear. ![]() “Nevertheless, the initiation of even meritless lawsuits has a chilling effect on legitimate news gatherers.The team-two photographers, Wheeler, Betabrand CEO Chris Lindland and a handsome bearded model- is in the middle of a shoot for the Flashback collection, a series of clothes that turn whoever wears them into invisible, ghostly silhouettes. “Nobody is ever going to be able to successfully prosecute one of these actions,” said Tom Newton, general counsel at the California Newspaper Publishers Association. The Reporters Committee for Freedom of the Press, issued this comment: "Though it is nearly impossible to bring a successful case against a paparazzi under the old law, media advocates worry its expansion to include third-party media outlets could have a chilling effect on news gathering." The measure, Burke said in a statement, “doesn’t solve the entire paparazzi problem, but we’re heading in the right direction.”Ī challenge by First Amendment advocates is expected. Burke is a former body guard who says he saw the abuses and danger of paparazzi photography up close and formed the organization to “restore order to our streets” for celebrities and normal people alike. “The organizations that publish celebrity photos have always been shielded from liability if the paparazzo broke any laws in the act of getting the photo,” said Sean Burke, founder of The Paparazzi Reform Initiative. He recently expanded that law to include civil law suits against media outlets that publish photos snapped illegally. The Governor signed a law that allowed for huge fines against paparazzi found guilty of assaulting a picture subject and could force photographers to hand over income from any photos taken during an altercation. Perhaps because he and his wife were frequent paparazzi targets, perhaps because he is a little sick of all the car crashes. ![]() New Anti-Paparazzi Law Comes Into Effect In CaliforniaĬould it be? No more car chases? No more shots of stars with babies? Watching those babies turn into toddlers? No more shots of stars going to Starbucks? Whatever will we do for entertainment? Governor Schwarzenegger just signed the toughest anti-paparazzi law ever.
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